American Beach History

Olivia Meadows
4 min readOct 19, 2021

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Why Florida’s First Black Beach is Making Waves

illustration, American Beach Museum

On a warm and sunny day in 1935 African Americans are searching for a place to unwind, maybe catch a few waves and enjoy the sun, but where can one go without persecution from angry protestors who escort people of color away from what they consider their Beach?

In defiance of Jim Crow which restricted Blacks from most United States Beaches, Abraham Lincoln Lewis set out to provide a safe haven, “A place for recreation and relaxation without humiliation for people of color.”

Florida’s first Black millionaire and one of the original founders of the Jacksonville Florida Afro-American Life Insurance Company incorporated a seashore for people of color to gather and enjoy themselves without harassment encompassing thirty-three acres of land and a 1000-foot shoreline.

The 1935 Black resort community of ‘American Beach’ was established just North of Jacksonville on Amelia Island in Nassau County Florida, where upwards of 10,000 people including celebrities — Cab Calloway, Joe Louis, Duke Ellington, Hank Aaron, Zora Neale Hurston, Ray Charles and more, visited each year. It is said the positive ambience surrounding the resort could be felt on arrival, many say that same sensation is still present and is steering communities of color back to the sandy shores of American Beach.

MaVynee Oshun Betsch may have had a thing or two to do with that.

Known by many as “The Beach Lady,” MaVynee was a major advocate and supporter of her great-grandfather, Abraham Lincoln Lewis, and spent most of her life educating others on the importance of Florida’s first Black Beach. The vision to showcase mementos from the heyday of American Beach became a reality in 2014 when the museum opened its doors on Amelia Island. Although MaVynee didn’t witness the fruition of the Museum we are sure she’s looking down with great admiration as well as concern as many lifelong residents move from the area due to the community redevelopment taking place.

Unlike the 50 + million acres of Native American lands held in trust by the United States government for Native American communities, there are few allotments for African Americans that exist. Native American Lands | Ownership and Governance | Natural Resources Revenue Data (doi.gov)

American Beach is seemingly without protection as the Say No to American Beach Community Redevelopment Petition goes unnoticed throughout the country.

Meanwhile, countless communities are torn apart with land being sold without the owner’s permission. Take a stand! Sign the petition to preserve the Abraham Lincoln Lewis Vision.

Act now!

Petition · Say no to American beach CRA · Change.org

American Beach, photo credit Olivia Meadows
Founder of American Beach, Abraham Lincoln Lewis
MaVynee ‘Oshun’ Betsch, The Beach Lady, courtesy of the American Beach Museum
image credit, Olivia Meadows
image American Beach Museum
The original Evans Rendezvous located on American Beach
American Beach Museum, Olivia Meadows
American Beach Museum image
American Beach Museum image
The 1935 location for the first residential property built on American Beach. The location was the home of Abraham Lincoln Lewis.
model Helen WIlliams, image credit unknown

American Beach Museum — Amelia Island, Florida

Black Owned Beachwear | wholebeachahead

MaVynee “Beach Lady” Betsch’s Biography (thehistorymakers.org)

Black Sand Beaches — Exotic Ebony Shores You Must Explore (uncommoncaribbean.com)

Six Historically Black Beaches to Visit This Summer | by Angela Dennis | Medium

Man chains himself to American Beach in protest of proposed rule changes (news4jax.com)

American Beach — An historic place where serenity expands

American Beach (Amelia Island) — All You Need to Know BEFORE You Go (tripadvisor.com)

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